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Ranking The Best Fit Crunch Bars [Best To Worst]

Fit Crunch bars have become all the rage in the high-protein healthy snacking world over the last couple of years. Not only are they delicious, but they pack a fantastic protein punch too. The Robert Irvine protein bars are a hit on Amazon and worldwide, thanks to delicious flavors like chocolate chip cookie dough and the chocolate peanut butter flavor.

This Fit Crunch protein bar review will look at the best and worst of Robert Irvine’s Fit Crunch bar flavors. We’re going to rank all the Fit Crunch that’s on the market somewhere on our list. So if you are a FitCrunch bar fan or are thinking about trying these protein snacks out, this article is for you!

As an Amazon affiliate, I might make commissions on sales via links on this page.

What Is A Fit Crunch Protein Bar?

best fit crunch protein bars

A FitCrunch bar is a snack or meal replacement bar high in protein, typically 16g of protein per FitCrunch bar. They aim to provide quality nutrition for those with a sweet tooth, and their unmatched taste sets them apart from other bars.

Protein is an important nutrient essential for muscle growth and repair, and FitCrunch bars are designed to help provide the protein your body needs after exercise. FitCrunch bars are made with high-quality protein sources, such as whey protein concentrate and whey protein isolate.

They are also unique in how they are made. Each high-protein 6-layer baked bar has six ingredients layers, adding a ton of flavor to each bite. These Robert Irvine 6-layer baked bars are also low in sugar, usually around 3g per protein bar, and are gluten-free, non-GMO (more details on this later), and made with natural flavors.

Part of their popularity is also due to the low-calorie count, with a snack-size protein bar (46g) ranging between 190 to 210 calories per bar. This great value treat offers a soft cake core that ensures you won’t rely solely on flavor to enjoy these gluten-free, high-protein bars.

FitCrunch offers full-size protein bars of 88g, which offers more protein (around 30g), 16g of fat, 27g of carbs, 6g of sugar, 2g of dietary fiber, and a higher calorie count of around 380 calories.

Co-founder and celebrity chef Robert Irvine made the protein treats with a unique protein blend, ensuring you get the most out of each bite.

The information presented here is all about making the right choice for your snack-size protein or full-size protein bar needs. But, enough for the history lesson. Let’s rank and review all of the FitCrunch flavors currently available on the market and dive into the chocolatey goodness of each item’s details.

What is the best Fit Crunch bar flavor? Let’s get into the Fit Crunch flavors ranked!

Ranking And Reviewing FitCrunch Protein Bars

1. Chocolate Chip Cookie Dough

chocolate chip cookie dough FitCrunch whey protein baked bar

The Best Tasting Fit Crunch Bar

While some of this list took a little time to think through where I wanted to place certain bars, the chocolate chip cookie dough was an absolute no-brainer.

Without hesitation, the chocolate chip cookie dough protein bar is our number one pick for the best protein bars by Robert Irvine.

If I have a choice out of all the protein choices to eat, it will be the Fit Crunch chocolate chip cookie dough bar. The chocolate chip cookie dough is not just the best tasting but the best overall consistency. It has a soft texture, almost like fudge, with its soft cake core.

Sometimes getting the chocolate flavor can be difficult for these companies, but Fit Crunch nailed it. And with 210 total calories, this protein bar is well worth it. And it also doesn’t hurt that they’ve mixed in real milk chocolate chips into the chocolate chip cookie dough bar.

To be fair, I like the chocolate chip cookie dough flavor in pretty much anything; ice cream, cereal, you name it. So this was always going to have a good chance of taking my number 1 spot, and I’m glad it didn’t disappoint.

An easy choice for my best Fit Crunch flavor.

2. Mint Chocolate Chip

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Great Taste, Perfect Mint Flavor

Sometimes protein bars say they are one flavor, but they taste nothing like the flavor.

This is not the case. The mint chocolate chip flavor nailed it on the head, tasting exactly how you would expect it to, full of mint and chocolatey goodness.

I’m not going to lie; I’m usually not a fan of mint-flavored snacks. I have long held a position that meant it was not intended to be mixed with sweet flavors. But I will have to rethink my stance after trying these mint chocolate chip protein bars. These gluten-free bars are awesome; the mint flavor mixed with the chocolate is perfect.

This protein bar has slightly fewer calories than the previous one, with 180 total calories.

Layered with chocolate chips, a chocolate layer, crunchy protein crisps, and topped off with white chocolate for a little bit of extra flavor, these mint chocolate chip bars are an absolute hit and one of their most popular flavors overall.

3. Peanut Butter & Jelly

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Pleasantly Surprising Peanut Butter Protein Bars

I had very low expectations whenever I tried the peanut butter bar for the first time. Although I like peanut butter and jelly, the thought of it being in a protein bar did not seem appealing.

I’m glad I gave it a shot, as the peanut butter and jelly is now one of my favorite Fit Crunch protein bars flavors.

The idea of a protein bar that has a peanut butter and jelly taste just seemed like it didn’t make sense to me. I’ve never considered a peanut butter and jelly sandwich a snack, so I wasn’t sure what to expect. I’m glad to say that I was surprised by how much I enjoyed this protein bar and was blown away by the flavor.

It doesn’t taste exactly like a peanut butter and jelly sandwich, but it is very close and smells like it, adding to the overall experience. There is real jelly inside of this Fit Crunch flavor, which was a surprise to me.

I also thought the calories would be slightly higher because of the rich flavor, but it is on the lower end at 190 total calories.

Peanut butter and jelly is one of those Fit Crunch flavors you should try even if you think you won’t like it. I think you’ll be surprised.

4. Lemon Cake

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Really Light, Really Good

The lemon cake Fit Crunch protein bar was another one I wasn’t sure about before I took a bite. I’m usually not a fan of anything lemon flavored.

However, this was really enjoyable and surpassed my expectations of flavor.

I think lemon flavor snack cakes and treats are never supposed to be exciting or have a lot of pizzazz. That’s not what lemon flavor is supposed to be.

Lemon flavor is supposed to be refreshing, light, and not super heavy on flavor—just enough flavor to taste good. The lemon cake FitCrunch bar does exactly all of those things. It’s not overwhelming, But it packs the flavor punch to satisfy the pallet.

This is a top bar selection when you want a treat that doesn’t feel too heavy but delivers 16 g of protein. Coming in at 200 cal, this lemon cake 6 layer baked bar is a great option for those who don’t want a rich bar but still want good taste.

5. Milk And Cookies

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Good, Just Not As Good As The Other Bars

Although I enjoy this FitCrunch flavor, it’s not one of my favorites. I felt like it lacked a little bit and overall flavor, leaving me wanting more from my Fit Crunch protein bar.

I was hesitant to try it first some of the FitCrunch bar flavors on this list, but the milk and cookies flavor was quite the opposite. I was super excited about this one, as it reminded me of the classic Little Debbies zebra cakes.

While the packaging hints at the flavor being more similar to Oreo cookies, I didn’t pick up that vibe in either direction whenever I tried these. Although the protein bar tasted good, I felt it lacked a sense of personality or character. I couldn’t tell what it would taste like once I ate it.

With 210 cal per bar, the taste was still there; I felt like I didn’t have a good sense of direction which left it feeling flat.

Would I eat it again? Yes, easily. But it’s not my top choice or my top few choices. But if I’m at the gas station and this is all they’ve got, I’ll happily pick one up and devour it.

6. Apple Pie

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Surprising Flavor, Just Not My Style

Regarding protein supplements, apple flavors are often hard to get right.

I think these apple pie Fit Crunch protein bars taste good; it’s just not a protein bar flavor I prefer.

Apple-flavored protein snacks are a real hit-and-miss; I’ve had some that I thought were absolute garbage and some that I thought were quite good. While I think these Robert Irvine protein bars lean more towards the latter, I don’t enjoy them as much as some other protein bars on this list.

Does it taste like apple pie? It does.

It’s quite an enjoyable taste and quite light as well. I found these protein snacks to be a little richer than I expected, so that’s not necessarily bad. It tasted like apple pie, but I’m more of a cherry guy.

With 210 total calories, these are still worth eating, even if they are not my favorite.

7. Cinnamon

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Hard To Find, But Worth It

I love this FitCrunch cinnamon flavor and wanted to make it higher on the list, but there’s only one problem. It seems that they are getting harder and harder to find.

I don’t know if they’ve been discontinued, but you should get your hands on one.

Some of my favorite snacks are cinnamon flavored. Cinnamon flavored Pop Tarts are one of my primary go-to’s whenever I want to splurge some calories.

A good cinnamon snack should contain many flavors, not too rich or sugary. I thought these Robert Irvine protein bars had a cinnamon flavor, but too many other things interfered with the flavor. Maybe it was a bit too rich or sugary, I don’t know. I do know that I didn’t feel the same after eating these fit crunch cinnamon protein bars as I do whenever I eat a cinnamon-flavored Pop Tart.

Again, these are still quite good, but they are not on my list.

8. Chocolate Peanut Butter

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Not Quite As Good As I Hoped

I had high hopes for the chocolate peanut butter flavor Fit Crunch bar, but it didn’t meet my expectations.

I think it’s hard to follow up on other well-known snacks with this same flavor combination, like Reeses, without totally delivering on flavor. And this chocolate peanut butter just barely missed the mark.

I think it’s hard to re-create trendy flavors of junk foods or candies. I think the chocolate peanut butter FitCrunch flavor is a great example of that. It’s almost as if they wanted to re-create Reese‘s peanut butter cup by combining chocolate and peanut butter flavors, but it just doesn’t quite get there.

It would be pretty pleasant if you were judging the chocolate peanut butter flavor by itself. But it’s hard to take a bite without automatically comparing it to its junk food predecessor.

I like that these chocolate peanut butter protein bars have whole peanuts, but they feel too bulky and underwhelming, considering they feel slightly off the mark.

9. Strawberry Strudel

Strawberry Strudel

Bland Berry Flavor

Just as the first spot on this list was a no-brainer for me, unfortunately, the second to last spot also takes very little consideration.

The Strawberry Strudel FitCrunch protein bar promises a big strawberry flavor but falls flat.

I can’t say that this protein bar tastes bad, but I can’t say that it tastes good, either. It does have flavor, but it’s a little bit mysterious as to what it’s supposed to be.

Obviously, from the name packaging, it’s supposed to be some strawberry pastry flavor. I would say that the pastry flavor is there, but the strawberry flavor is not. It seems like they concentrated too much on putting a strawberry glaze on the outside of these high-protein Robert Irvine protein bars instead of more flavor inside the protein bar, where it counts the most.

This is one of those that I won’t even pick up at the store if it’s the only one available. I’d rather choose another brand that I like the flavor of better.

10. Caramel Peanut

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Last On The List Is…

I had forgotten about this caramel peanut flavor, as I had not had it for quite some time and totally forgot it existed, until recently when I picked some up at the local grocery store.

Upon further research, this flavor might be on its way out, as Amazon limits the sizes you can get it, and the FitCrunch site now doesn’t even have it. It seems they heard the people, who said this flavor sucks.

I’m sure someone out there will fight this last-place ranking with me, stating I’m wrong and that the caramel peanut flavor is awesome.

It isn’t.

The whey protein baked bar looks better than it tastes, which might be one of the worst letdowns when trying to rank the best flavors. Judging looks alone, you would think you are in for a tasty treat, but then quickly realize that it is all bark and no bite.

If the Caramel Peanut isn’t on its way out the door, it should be.

The FitCrunch Nutrition Breakdown

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The macronutrient breakdown is pretty standard, depending on which FitCrunch flavor you get. As mentioned before, the calorie range starts at 180 cal and goes up to 210 cal. The protein concentrate in each whey protein baked bar is 16 g, and carbohydrates will be somewhere in the 14 to 15 g range, which is low for this type of protein bar.

The protein snacks have a small amount of corn syrup, 2% or less per the company. The only downside would be the fat content, usually around the 10 g area. So even though it’s slightly high in fat, you get a great trade-off with this 6-layer baked bar: low carbs and high protein.

Who Is Robert Irvine, Creator of FitCrunch?

robert irvine fit crunch review
FitCrunch Founder Robert Irvine

Robert Irvine is a British celebrity chef and television personality. He is best known for appearing on various Food Network shows, including “Dinner: Impossible” and “Restaurant: Impossible.” Celebrity chef Robert Irvine is a fitness enthusiast and has written several books on healthy eating and exercise.

In addition to his work as a world-renowned chef and television host, Robert Irvine is also the founder of the Robert Irvine Foundation, which supports military personnel and their families.


Not sure which flavor to try? Amazon offers a variety pack with a bunch of different flavors in it, which you can see by clicking HERE.

Are Fit Crunch Bars Healthy?

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Whether or not FitCrunch protein bars are considered healthy would depend on various factors, including an individual’s dietary needs and goals. Protein bars can be a convenient and tasty way to increase your high protein intake, which is important for supporting muscle growth and repair.

However, reading the nutrition label and ingredient list is important to ensure the high-protein protein bar fits your healthy eating plan. Some Robert Irvine protein bars may be high in sugar, calories, or other ingredients that may not be considered part of a healthy diet.

With whey and milk proteins as their power source, these high protein bars are a perfect snack to fuel your active lifestyle. While they can contain whey protein isolate and soy protein isolate, Fit Crunch baked protein bars are gluten-free, ensuring everyone can enjoy them, regardless of dietary restrictions.

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Depending on the product, you can expect to find a variety of wholesome ingredients, including milk, soy, almond, and peanut, all infused with natural flavors.

Although some ingredients used in Robert Irvine’s Fit Crunch products may have been created through genetic engineering, rest assured that none of the ingredients are genetically modified.

It’s always a good idea to speak with a healthcare provider or registered dietitian if you have questions about the healthfulness of a particular food or product, such as snack-size protein bars.

Whether the Robert Irvine protein bars are non-GMO, the FitCrunch site says they may be produced with genetic engineering, yet none of the ingredients used are declared GMO. Remember to rely solely on trusted sources when evaluating these high-protein 6-layer baked bars with their soft cake core.

Some ingredients are in the list below that some might take issue with, such as corn syrup, vegetable oils, tapioca starch, and others, so make sure to read the list below and DYOR.

So, are Robert Irvine protein bars healthy? The information presented here aims to help you make an informed decision.


Here are the ingredients listed on the chocolate peanut butter:

Ingredients: Protein Blend (Whey Protein Isolate, Whey Protein Concentrate), Soy Protein Isolate, Peanuts and Peanut Products, Vegetable Glycerin, Vegetable Oils (Palm and Palm Kernel), Sugar, Sorbitol, Gelatin [Bovine], Palm Oil, Brown Rice Flour, Maltitol, and Water. Contains 2% or less of the following: Corn Syrup, Cocoa (Processed with Alkali), Salt, Sunflower Oil, Monoglycerides, Dextrose, Maltodextrin, Caramel Color, Vanilla, Sodium Caseinate, Propylene Glycol Mono-Esters, Soy Lecithin, Natural Flavors, Tapioca Starch, Sucralose, Acetylated Monoglycerides, Mono and Diglycerides, Natural Tocopherols, Beta-Carotene, Vitamin A Palmitate, Citric Acid, Whey, Potassium Sorbate, Silicon Dioxide, Almonds, and Baking Soda. Contains Milk, Soy, Peanut, and Almond Products. Manufactured in a Plant that Processes Milk, Soy, Wheat, Tree Nut, Peanut, and Egg Products.

What Are Some Protein Bar Alternatives?

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If protein bars aren’t your thing, there are still plenty of other ways to snack and add extra protein.

Many alternative snacks or meal replacements can provide protein, including:

These high-protein options can provide protein and other important nutrients without added sugars or artificial ingredients. Choosing whole, minimally processed foods whenever possible is always a good idea, and checking the nutrition label to ensure the food fits into your healthy eating plan.

How Much Protein Do I Need Per Day To Build Muscle?

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The amount of protein an individual needs to consume to build muscle will depend on several factors, including age, sex, weight, and activity level. As a general rule, the American Dietetic Association recommends that adults consume 0.8 grams of protein per kilogram of body weight per day.

For a sedentary adult, this equates to about 46 grams of protein per day for women and 56 grams per day for men. However, individuals actively trying to build muscle may need more protein to support muscle growth and repair.


Looking for something different? Check out our reviews of the best Bang Energy Drink flavors HERE.

What Makes These High-Protein Bars Different

If you’re on the hunt for a delicious protein bar that satisfies your taste buds while providing you with high-quality nutrients, look no further than the Fit Crunch bars. Crafted by celebrity chef Robert Irvine, these gluten-free protein bars boast an unmatched taste that will keep you coming back for more.

Fit Crunch bars are not your average protein bars. This high-protein, 6-layer baked bars consist of a soft cake core surrounded by layers of gooey goodness. Each bar is packed with whey protein, making them an ideal snack for those looking to increase their protein intake while enjoying a delicious treat.

One of the key features of FitCrunch bars is their snack-size protein options. These snack-size bars cater to those who want a smaller yet satisfying treat to curb their hunger. Their size protein bars make eating a tasty and nutritious snack easy without overindulging.

Another important aspect that sets Fit Crunch bars apart is their low sugar content. With minimal sugar and no sugar alcohols, these bars are perfect for those who want to indulge in a guilt-free treat. In addition, the bars are gluten-free, which makes them suitable for people with dietary restrictions or those who prefer gluten-free products.

When it comes to taste, Fit Crunch protein baked bars truly deliver. Thanks to chef Robert Irvine’s expertise, these bars offer a variety of flavors to suit every preference. The 6-layer baked bar with a soft cake core ensures a unique and enjoyable texture that sets Fit Crunch apart from other protein bars.

Including dietary fiber in the bars means you’re not only getting a protein-packed treat, but you’re also supporting your digestive health. With FitCrunch bars, you don’t have to compromise on taste to get the necessary nutrients.

Have Questions? We Have Answers.

Robert Irvine Fit Crunch Bars FAQ

A FitCrunch protein bar is a snack or meal replacement bar high in protein, typically 16g of protein per FitCrunch bar. It is made with high-quality protein sources, such as whey protein concentrate and brown rice flour, and is low in sugar, usually around 3g per bar. Fit Crunch protein bars are gluten-free and have a low-calorie count, with a snack size whey protein baked bar ranging from 190 to 210 calories.

The calorie count of a FitCrunch protein bar will depend on the size of the bar. The snack-size bars range from 190 to 210 calories, while the full-size protein bars have a higher calorie count, around 380 calories.

Fit Crunch protein bars can be a healthy snack option, as they are high in protein and low in sugar. However, it is important to read the label, be aware of the ingredients and calorie content of the high protein bars, and consume them as part of a balanced diet.

There are several flavors of Fit Crunch protein bars available, including Chocolate Chip Cookie Dough, Mint Chocolate Chip, Peanut Butter & Jelly, Lemon Cake, Milk and Cookies, Apple Pie, Cinnamon, Peanut Butter, and Strawberry Strudel.

Celebrity chef Robert Irvine created Fit Crunch protein bars.

Some alternative protein bar options include baked protein bars made with whole, natural ingredients, such as nuts, seeds, and dried fruit, or homemade best protein bars made with protein powder and other ingredients. Other options include protein-rich snacks such as Greek yogurt, hard-boiled eggs, or a protein smoothie.

Final Thoughts On The Robert Irvine Protein Bar

fit crunch bars review

Robert Irvine’s Fit Crunch protein bars are a tasty and convenient option for anyone looking to increase their high protein intake. With various flavors to choose from, there is a FitCrunch bar for every taste preference, and their unmatched taste ensures that these gluten-free bars taste nothing short of amazing. Our favorite is the chocolate chip cookie dough, but you should try them for yourself and decide.

And with high-quality ingredients, including whey protein isolate, Fit Crunch protein bars are a great choice for anyone looking for a healthy protein boost. The information presented here highlights the benefits of these gluten-free, high-protein 6-layer baked bars with a soft cake core.

So whether you’re trying to build muscle, recover from a workout, or simply looking for a satisfying snack, Robert Irvine’s FitCrunch protein bars are a great and delicious way to get more protein from a candy bar. These snack-size protein bars make for a great treat with their low sugar content and gluten-free ingredients.

Thank you for reading my Robert Irvine protein bars review. I think these are the best protein bars on the market for those wanting a high-protein, healthy candy bar alternative. The size protein bars and baked bar options offer chocolatey goodness that you can rely solely on for a satisfying snack.

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